Clock

What is Clock?

Atucha warns that regulations are often perceived as operator-friendly at the start before governments begin looking to squeeze licensed sectors, likening the process to “boiling a frog”. He has observed similar scenarios in other LatAm markets, with tax increases occurring in Brazil, Colombia and Mexico in the last couple of years.

Rossi believes the ISC in Peru is an example of a government implementing new taxes without truly understanding how the industry works, and the potential impacts on channelisation to licensed offerings.

“Peru has been quite successful in channelling customers into the regulated framework,” Rossi comments. “The risk is that this channelisation can decrease in favour of the black market. We know the black market won’t have any consumption tax.

About Clock

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How to play Clock

During immersive play, however, they wanted operators to take a more active role, through mechanisms such as pop-ups and reality checks.

After play, some looked to banks or regulatory bodies for oversight on total spend across platforms.

Within this shared model, there was a clear preference for personalised interventions over generic ones.