Odins Gamble

What is Odins Gamble?

Gill, who joined from the market research company Savanta, is leading Spotlight’s technology and engineering across the group with a focus on engaging new audiences.

“As Racing Post enters its 40th year, there is a real opportunity to use technology to engage new audiences, deepen the value we deliver to operators and make AI a practical capability across the business,” Gill commented.

 In January, Spotlight outlined its 2026 Racing Innovation strategy, featuring two product releases.

What is Odins Gamble?

Among those pushing for the increased age limit were the SGP’s Diederik van Dijk and the CDA’s Tijs van den Brink.

Van Bruggen said the matter would be raised in subsequent progress reports.

Beyond raising the age limit to 21, Van Dijk called for a complete reversal of the Netherlands’ 2021 online gambling legalisation, which helped establish a reasonably mature legal gambling market for the sector, until tighter restrictions for players, and increased taxes, struck licensed operators in recent years.

How to play Odins Gamble

“The industry has a content problem,” he says. “There are thousands of games being released and too many of them are variations of something that already exists.

“Part of the reason is economics. When games take months and significant money to develop, people naturally become risk-averse. Building on something that already works becomes the safer option.”

For Curwen, tackling the problem therefore means changing the risk-reward equation behind game creation. If creators can develop and test ideas more quickly and at significantly lower cost, an unsuccessful experiment becomes less consequential – and taking a chance on something genuinely different becomes easier to justify.