5x Magic

What is 5x Magic?

Gill, who joined from the market research company Savanta, is leading Spotlight’s technology and engineering across the group with a focus on engaging new audiences.

“As Racing Post enters its 40th year, there is a real opportunity to use technology to engage new audiences, deepen the value we deliver to operators and make AI a practical capability across the business,” Gill commented.

 In January, Spotlight outlined its 2026 Racing Innovation strategy, featuring two product releases.

About 5x Magic

The CEO highlighted the synergies between Sun International’s land-based and online operations, with the potential of capturing more of its existing customers’ online activity.

“We look increasingly at our business as one customer ecosystem or one customer platform, if you will,” he added. “I keep saying that SunBet probably wouldn’t be where it is today without a land-based business, and a land-based business probably wouldn’t be where it is today without SunBet.

“We continuously leverage off one another. Now, having said that, we know that almost all of us, or at least the vast majority of our land-based customers are playing online, but not all of them are playing with SunBet, so we see that bit as the opportunity.”

About 5x Magic

Betfred currently sponsors Britain’s five classic horse races, including the Epsom Derby. Done said the company had yet to agree on extending those sponsorships amid the tax uncertainty, warning that reduced regulated gambling provision could push problem gamblers towards the black market.

He also pushed back against claims by Dame Meg Hillier, chair of the Treasury Select Committee, who has characterised some industry warnings as “scaremongering”.

Burnham dealt another slight blow to the retail sector recently, by insisting he would scrap “aim to permit” for betting shops as well as insisting that AGCs will now need planning permission to function.