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Potentially boding well for the Macquarie forecast are at least two factors. First, there are signs of turnover increases across a variety of yes/no exchanges. Second, volume surged to start September with those spikes arriving even before the NFL season kicked off.
As Macquarie analyst Chad Beynon points out, prediction markets generated $4.3 billion in taker volume during the first week of September without any help from the NFL, building on momentum from the 2026 World Cup. However, the NFL’s impact was immediate, with taker volume hitting a daily record during Week 1 of the campaign.
With all that in mind, it’s not surprising that Macquarie expects sports event contracts will drive approximately 80% of taker volume this year, but Beynon sees other categories growing over the long term.
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Nearly a third of respondents told Fullstory that increased event contract breadth could compel them to consistently choose a prediction market over a sportsbook.
Sportsbook operators have an inherent advantage over prediction markets in that the former can offer significantly larger sign-up and retention bonuses and gaming companies are leaning into those expenditures this football season.
Promotional spending is nice and has proven to be an effective customer acquisition tool, but both sportsbooks and prediction markets would do well to emphasize bespoke experiences for clients because they’re looking for customization.
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Prosecutors said victims were discovered at each of Pietras’ funeral homes, including Coventry-Pietras and Angels Memorial funeral homes in Coventry, Tolland Memorial Funeral Home, and Burke-Fortin and Small & Pietras funeral homes in Vernon.
Many of the victims weren’t happy Pietras was offered a plea deal.
As for myself, and I’m sure all the others affected, this is not nearly enough for the amount of pain and anguish he has caused so many families,” Alison Greene, whose mother, sister, and aunt are victims, said outside the courtroom, as reported by CT Insider.
